NEWS
Growth Planned at Shearings
24 July 2008
24 July 2008
Shearings, one of Britain's largest tour operators, has appointed Citypress as PR advisor to the group.
The Wigan-based holiday company, which employs 3,000 people and carries almost 900,000 holidaymakers each year, has a three year plan to accelerate its growth by targeting revenues of £225m and profits of £9m by 2011.
We will be helping to communicate Shearings' corporate objectives and support the company's trade and consumer media relations.
The account was won on the strength of our corporate and travel teams, which represent clients including The Co-operative Travel, the UK's biggest independent travel agent, and destination designer outlet retailer McArthurGlen.
Shearings offers air, cruise, rail, spa and theatre breaks as well as coach tours and hotel breaks, catering mainly for the over-50s. It operates a chain of 46 hotels and eight high street travelshops, selling a variety of holiday and travel related services. The company recently announced plans to spend £25m on expanding its hotel business this year.
The Wigan-based holiday company, which employs 3,000 people and carries almost 900,000 holidaymakers each year, has a three year plan to accelerate its growth by targeting revenues of £225m and profits of £9m by 2011.
We will be helping to communicate Shearings' corporate objectives and support the company's trade and consumer media relations.
The account was won on the strength of our corporate and travel teams, which represent clients including The Co-operative Travel, the UK's biggest independent travel agent, and destination designer outlet retailer McArthurGlen.
Shearings offers air, cruise, rail, spa and theatre breaks as well as coach tours and hotel breaks, catering mainly for the over-50s. It operates a chain of 46 hotels and eight high street travelshops, selling a variety of holiday and travel related services. The company recently announced plans to spend £25m on expanding its hotel business this year.
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