Consumer

Kleeneze's newest TV advertisement is fronted by five Kleeneze distributors who have been chosen to show how the 'Kleeneze solution' has worked for them.

The ad, which launched on 18 January, features distributors from different walks of life talking about their experience with Kleeneze.

Students Phil Lowe and Helen Klobusz from Loughborough run their Kleeneze business around their studies, while Mark and Alison Bird from Colchester have built their business after both were made redundant from their full-time jobs. Chrissy Sykes from Leicestershire has developed her Kleeneze business while also caring for her young son.

We're backing the new ad with a full PR campaign, targeting both regional press and radio and national jobs pages with the story.

With many people looking for new opportunities in the New Year, the launch of this TV advertisement and the supporting PR campaign should be well timed in effectively highlighting the variety of benefits associated with working for Kleeneze.

Kleeneze is launching its first TV advertisement with a £250,000 media campaign.

The ad, which will run for 4 weeks from 21 September, highlights the 'bright ideas' that the Kleeneze catalogue delivers to an estimated 2.5 million homes each month.

We're backing the ad with a full PR campaign, highlighting the 'Kleeneze solution' to potential recruits. This has recently led to Kleeneze being featured in The Sun for its growth in student recruitment and also as part of the newspapers 'Sunemployment' campaign aimed at helping Britain back to work.

Coverage also appeared on www.how-do.co.uk

For more information on Kleeneze, visit www.kleeneze.co.uk