Research & Analytics
Our AMEC award-winning research and analytics team provides bespoke brand tracking and reputation management analysis for clients across sectors.
We underpin our work with real insights to deliver measurable change.
We bring together campaign specialists, market researchers and data analysts, using the latest measurement systems and our proprietary Reputation Assessment Profiling (RAP) tool to develop deep insights and a clear direction for communications leaders.
How we can help:
We can identify what matters most to your target audiences, where they can be found, and what they think about your business or brand.
Our market and audience testing is the foundation for the brand-defining work we deliver for clients, helping you hit the right note with your audiences and set you apart from your competitors.
Data is one of our clients’ most valuable assets, often offering insight into who their customers are and how they behave.
Our quantitative researchers will delve into your data to pick out story angles, identifying trends that can be used as communications hooks to maximise reach, build reputation and deliver commercial opportunities.
The market research data we provide might include a stat for a news story, the data for a major report or meaningful insight about audiences and what they think.
Our research offering ranges from quick ‘pulse surveys’ which return near-instant results to omnibus and bespoke studies, which give the opportunity to ask more in-depth questions and create substantial thought leadership material.
Whether your comms objectives are to shift perceptions, raise awareness or boost consideration, brand tracking will show how you are performing.
We can track the health of your brand, benchmark it against competitors, and show how it evolves over time to evidence the impact of communications campaigns over time.
Our proprietary reputation assessment profiling (RAP) tool was built in partnership with academics at Alliance Manchester Business School to provide a 360-degree picture of your brand’s reputational strength.
It identifies areas of strength and weakness – offering a tailored ‘next steps’ communications plan to supercharge your reputation.
We deliver award-winning evaluation that proves the return on investment of clients’ campaigns and the insights needed to evolve activity, and respond effectively to emerging issues.
From employee engagement levels to earned media coverage and social media reach, we provide the analysis that helps define action.