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Not everyone can be a thought leader — the clue’s in the name
It’s become one of the most over-used terms in marketing and PR, but ‘thought leadership’ done right is still a powerful tool, writes Citypress director, Ricky Ambury
Is it ever OK to ask a journalist to backlink?
Media websites boast excellent domain authority, particularly national news brands. But asking some journalists for backlinks risks ruining relationships and ignores the power of their advocacy, writes Citypress director Ricky Ambury
Why brands need to avoid ‘greenwashing’ marketing campaigns
Our consumer brand director Victoria Bridge discusses the role communications professionals have in helping brands define a sustainable social purpose.
Why the Cairncross review is good news for communicators
The review by former Guardian journalist Dame Frances Cairncross outlined nine recommendations to create a viable future for “public interest news,” including increasing the amount of public funding given to local journalism.
Citypress offers free masterclasses during AMEC Measurement Month
Marianne Morgan, director of research and analytics at Citypress, introduces Measurement Month and explains why firms must create bespoke solutions to really understand the impact of PR.
Citypress is the best agency headquartered outside London
We’ve been named the best agency headquartered outside London at the 2018 PRWeek Awards
Five things to know from Conservative Conference
With the Conservative Party’s Conference taking place on the doorstop of Citypress’ Manchester HQ, our Corporate Affairs Director Rory Fletcher shares the most important insights from this year’s annual gathering.
The art of messaging in a post-truth world
Fake news may seem like a new media phenomenon but we’ve always had a flexible approach to the facts, writes Patrick Tooher, Director of Strategic Communications.
Social media trends for 2017: Three predictions
After a year of big changes in social media, our Director of Social, Ruth Clifford, looks ahead at what could be in store during 2017.
Citypress nominated for Content Team of the Year
Our specialist creative services division has been shortlisted in the Content Team of the Year category at this year’s Prolific North Awards.