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Not everyone can be a thought leader — the clue’s in the name

It’s become one of the most over-used terms in marketing and PR, but ‘thought leadership’ done right is still a powerful tool, writes Citypress director, Ricky Ambury

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Is it ever OK to ask a journalist to backlink?

Media websites boast excellent domain authority, particularly national news brands. But asking some journalists for backlinks risks ruining relationships and ignores the power of their advocacy, writes Citypress director Ricky Ambury

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Why brands need to avoid ‘greenwashing’ marketing campaigns

Our consumer brand director Victoria Bridge discusses the role communications professionals have in helping brands define a sustainable social purpose.

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Why the Cairncross review is good news for communicators

The review by former Guardian journalist Dame Frances Cairncross outlined nine recommendations to create a viable future for “public interest news,” including increasing the amount of public funding given to local journalism.

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Citypress offers free masterclasses during AMEC Measurement Month

Marianne Morgan, director of research and analytics at Citypress, introduces Measurement Month and explains why firms must create bespoke solutions to really understand the impact of PR.

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Citypress is the best agency headquartered outside London

We’ve been named the best agency headquartered outside London at the 2018 PRWeek Awards

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Five things to know from Conservative Conference

With the Conservative Party’s Conference taking place on the doorstop of Citypress’ Manchester HQ, our Corporate Affairs Director Rory Fletcher shares the most important insights from this year’s annual gathering.

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The art of messaging in a post-truth world

Fake news may seem like a new media phenomenon but we’ve always had a flexible approach to the facts, writes Patrick Tooher, Director of Strategic Communications.

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Social media trends for 2017: Three predictions

After a year of big changes in social media, our Director of Social, Ruth Clifford, looks ahead at what could be in store during 2017.

Prolific North Awards 2016; Citypress content team nominated

Citypress nominated for Content Team of the Year

Our specialist creative services division has been shortlisted in the Content Team of the Year category at this year’s Prolific North Awards.

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