B2B Campaign of the Year for Brother UK
- Friday 17 Oct, 2014
Last night we were handed the award for B2B Campaign of the Year at the Northern Marketing Awards 2014.
Technology brand Brother UK challenged us to raise awareness and drive sales of its label printers and our campaign Tackling Britain’s Messy Desks was singled out by the judges as “extremely effective” and “highly engaging”.
The fully integrated campaign centred around the professional and emotional benefits of being highly organised â€” a tidy office really does make a tidy mind. It included a messy desk themed interactive digital game, tailored media packages and a comprehensive social media strategy.
As a result, sales of Brother office label printers exceeded targets by 55%.
The Northern Marketing Awards celebrate the excellence, creativity and achievements of the marketing industry in the North.
The win comes hot on the heels of our gold award at the Chartered Institute of Public Relations PRide Awards Scotland for Best Use of Media Relations for our Sea You Home Safe campaign for Seafish, which also took the Campaign Challenges award at the Public Relations Consultancy Association Awards 2014.
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