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British Land appoints Citypress for digital engagement brief

We’ve been appointed by the UK’s largest listed retail landlord, British Land, to provide consumer digital and social media support to its portfolio of shopping destinations.

Already underway, the initial brief included creative content creation and community management for some of the company’s key retail centres, including Old Market in Hereford, Ealing Broadway Shopping Centre in west London, Whiteley in Hampshire, Deepdale in Preston and Broughton in Chester.

However, from April, we’ll provide digital and social media support across all of British Land’s retail assets — worth £10.8 billion.

Citypress was appointed following a non-competitive tender, based on strength and depth of experience in the retail sector.

Linsey Wooldridge, marketing director at British Land Retail, said: “We launched new digital platforms for our portfolio of retail assets at the end of last year to improve shopper engagement and awareness. Citypress has been appointed to deliver a digital content and social media programme to maximise the effectiveness of these platforms and to drive footfall and awareness.

“Having previously worked with Citypress on PR programmes for retail portfolios, the agency was a clear choice for this brief given their expertise in the sector.”

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