Citypress jets off with loveholidays brief

Fast-growing online travel agent loveholidays has appointed Citypress to lead its corporate and consumer PR briefs following a competitive pitch.

Loveholidays, a market-leader in the dynamic packaging market, has become one of the UK’s biggest holiday providers, having served over six million customers.

Citypress’ brief includes media office activity, creative campaigns and corporate reputation support as well as social media strategy.

Al Murray, chief marketing officer for loveholidays, said: “Citypress brought a real understanding of our customers, sector and business to the brief, as well as the kind of creative thinking and technical ability that’s going to help us build value in our brand. We’re excited to be working with the team as we focus on our goal of becoming the European holiday provider of choice.”

Alice Newsham, senior director at Citypress, said: “For most, the pandemic put the traditional foreign holiday on indefinite hold. Whilst the sector is facing into a challenging summer, holidaymakers are waking up to the possibilities of overseas travel once again. loveholidays has an amazing opportunity to help more people rediscover their passion for travel. We’ll be working with the team to highlight its unrivalled choice, unbeatable value and unique technology platform.”

Other brands supported by the 100-strong employee-owned agency include Aldi, British Gas, British Land, Coca Cola Europacific Partners, Lloyds Bank, Molson Coors and Pets at Home.