Measurement & Analytics
Our team of media analysts lead on measurement and evaluation – from regular reporting to campaign evaluation, media due-diligence and social listening.
Campaign and programme reporting
Based on global best practice as set out by AMEC (the Association for Measurement and Evaluation of Communications) our measurement and evaluation experts will map out your personalised reporting ‘prescription’ using metrics that measure communications outputs, audience outtakes and business outcomes.
Media due diligence and competitor benchmarking
Our media due diligence reports can be used as one-off insight-gathering to inform strategy, support investment decisions or even as expert evidence. Our team also produce regular competitor benchmarking reports that will track your share of voice versus competitors. We will measure a wide range of metrics such as volume, sentiment, topic, output and media channel to understand where new opportunities lie and how the share of voice is changing over time.
If you want to know what is being said in the media about a business, particular person or issue, our issues tracking reports summarise publicly available information on any given topic to help inform a communications response. Using our proprietary Compass tool to grade the severity of the issue, we can provide tailored monitoring appropriate to the level of risk including live, interactive dashboards and regular status updates.
Tool audits and selection
Our media analysts use a broad range of tools and techniques to analyse media coverage and social discussion. We are happy to share this knowledge, supporting you to select the right tools based on your objectives and desired outcomes or by reviewing your existing set-up to help you maximise efficiencies.