Research & Analytics
Our award-winning research and analytics team provides bespoke brand tracking and reputation management analysis for clients across sectors.
We bring together campaign specialists, market researchers and data analysts, using the latest measurement systems and our proprietary RAP tool to develop deep insights too.
From market research and competitor auditing, to ongoing brand tracking, measurement and analytics, we underpin our work with real insights to deliver measurable change.
Our services include:
Market and audience understanding
We can identify target audiences, where they hang out and what they like to read. We can provide intelligence about new markets, competitors, and the topics that no one else is ‘owning’. Market and audience insight helps ensure that our campaigns hit the right note with your audiences and set you apart from your competitors.
Data is one of our clients’ most valuable assets, often offering insight into who their customers are and how they behave.
Our quantitative researchers will delve into your data to pick out story angles, identifying trends that can be used as communications hooks to maximise reach, build reputation and deliver commercial opportunities.
The survey data we provide might include a stat for a news story, the data for a major report or meaningful insight about audiences and what they think.
Our survey offering ranges from quick ‘pulse surveys’ which return near-instant results to omnibus and bespoke studies, which give the opportunity to ask more in-depth questions and create substantial thought leadership material.
If you want to find out if an idea will resonate with your target audience before the campaign is launched, our research team can find out.
From quick light-touch ideas and message testing to in-depth focus groups, our experts help clients to avoid expensive mistakes by finding out in advance how target audiences may respond to campaigns.
Whether your comms objectives are to shift perceptions, raise awareness or boost consideration, brand tracking will show how you are performing.
We can track the health of your brand, benchmark it against competitors, and show how it evolves over time to evidence the impact of communications campaigns over time.
Our proprietary reputation assessment profiling (RAP) tool was built in partnership with academics at Alliance Manchester Business School to provide a 360-degree picture of your brand’s reputational strength. It identifies areas of strength and weakness – offering a tailored ‘next steps’ communications plan to supercharge your reputation.
Media monitoring and issues tracking
We have access to a wide range of media monitoring tools, enabling us to track and report on media coverage and social discussion in near real-time.
Working closely with our Strategic Media Counsel team, this data helps to inform and prepare crisis responses as needed.
Campaign evaluation and reporting
Our analytics services include regular and ad-hoc reporting to suit your campaigns.
Each report is bespoke – highlighting the metrics that really matter, KPIs and performance against objectives as well as key learnings and outtakes.