Our research experts use a wide range of tools and techniques to generate the strategic insight needed to plan, execute and measure award-winning communications campaigns.
Market and audience understanding
The starting point for every campaign is insight gathering. We will work with you to define your target audiences and to understand what makes them tick and how to reach and engage them. We provide intelligence about new markets, competitors and the topics that no one else is ‘owning’ to ensure our campaigns hit the right note and set you apart from your competitors.
Working with hand-selected partners, we use our knowledge of your audience and objectives to ensure that our survey data delivers actionable insights. Our offering ranges from quick ‘pulse surveys’ which return near-instant results to omnibus and bespoke studies, which give the opportunity to ask more in-depth questions. Findings are analysed by our in-house team of researchers to ensure they are seamlessly linked back to your communications strategy.
Your data is one of your most valuable assets, often offering insight into who your customers are and how they behave. Our quantitative researchers will delve into data to pick identify trends and insights that we can maximise through communications.
Our researchers can find out if an idea will resonate with its target audience before the campaign is even launched. From quick light-touch ideas testing to in-depth focus groups, our experts can help you to avoid expensive mistakes by finding out in advance how target audiences may respond to campaigns.
Brand tracking and measurement
Whether your comms objective is to shift perceptions, raise awareness or boost consideration, brand tracking will give a regular read on the metrics that matter. Track progress of your own brand and benchmark it against competitors to show solid evidence of how communications improves brand health.