An Electric Future
Arvato CRM Solutions provides customer experience and business process outsourcing services for some of the world’s most respected brands and public sector organisations.
With the transition to electric vehicles dominating the UK’s automotive market, the business wanted to position itself as an important part of the solution for automotive manufacturers keen to engage and build loyalty with their customers.
To demonstrate the business’s expertise and authority, we developed ‘The Countdown to 2030’ – a sector-wide view on the UK’s electric future, with contributions from leading opinion-formers on the challenges and opportunities.
To launch the report, we partnered with electric vehicle evangelist and award-winning journalist, Quentin Willson, to help deliver an integrated campaign across earned and owned media, positioning the business at the centre of the electric vehicle debate and generating significant inbound leads.