Arla: Making dairy more accessible

One of the most requested items at food banks is fresh dairy, but one in five food charities can’t offer it because of a lack of fridges, meaning that 450,000 people who rely on these schemes do not have access to fresh dairy. Together, with Arla, we set out to change that.

The Milk Bank campaign aimed to increase access to fresh dairy and highlight it as an important, nutritious superfood.

This started with a commitment by Arla to provide fully-stocked-and-sponsored fridges to food banks across the country, beginning with the roll out of 100 fridges to FareShare charities.

To bring the issue to life, we also launched the world’s first free milk ATM machine in London – an innovative milk dispensing machine that allowed people to receive fresh milk at the push of a button.

The campaign generated more than 200 pieces of coverage and 27 million opportunities to see, allowing Arla to start an important conversation around the importance of daily dairy. But most crucially, 100 charities are now able to offer fresh dairy to those in need, that were not previously able to.

And this is just the start.