Brother UK: The Meaningful Meetings Manifesto

The UK has a problem with the productivity-suck that is meaningless meetings.

Workplace productivity is Brother UK’s business, so we set out to eradicate meaningless meetings by launching The Meaningful Meeting Manifesto, replete with insight and solutions to make meetings more… meaningful.

We partnered with comedian and ‘workplace’ influencer, Rob Mayhew to bring our campaign to life in amusing social shorts, and featured on BBC Radio 4’s The Bottom Line, to reach millions of office workers across the UK with our witty and solution-oriented take on this relatable issue.

Our partnership with Rob drove almost a quarter of a million impressions and video views and, with almost 11,000 engagements, was one of his most successful brand partnerships to date. Our Meaningful Meeting Manifesto hub garnered over 8,000 sessions, with over 2,000 video views on our landing page alone. Ultimately, the campaign put Brother at the heart of the conversation around workplace productivity and created a unique platform for them to effectively connect with a broad business audience.

Our work won Best Use of Influencers and Best Technology campaign at the 2024 PRMoment Awards.