Co-op Holidays: Kruger Big 5 Safari

Co-op Holidays wanted to boost awareness of their Touring and Adventure offerings, with a particular emphasis on highlighting their Kruger Big 5 Safari package in South Africa.​

​As this was their first influencer outreach campaign, we curated a list of UK-based influencers known for their standout, vibrant feeds and highly engaged audiences, that would deliver authentic content to showcase the tour.​

​The influencer embarked on a captivating six-day journey through the stunning Kruger region of South Africa. They immersed themselves in the natural beauty and diverse wildlife with multiple game drives in Kruger National Park, where they had the chance to see the Big Five. Additionally, they visited local communities to gain insights into traditional village life.