Coca-Cola Europacific Partners: Sustainability story

Coca-Cola Europacific Partners (CCEP) is one of the world’s largest soft drinks manufacturers.​ 

​To ensure that Coca-Cola brands retain their leading market position, we’re helping the manufacturer tell its sustainability story through a ‘This is Forward’ campaign designed to demonstrate the company’s environmental leadership. It involves a multi-channel, integrated campaign approach, using milestone moments to generate maximum awareness.​ 

We launched Coca-Cola’s tethered cap bottle innovation – which aims to increase recycling levels and reduce waste. To maximise impact, we issued a national and trade media announcement, as well as hosting political stakeholders and broadcast media at Coca-Cola’s manufacturing site in Scotland, and convened industry stakeholders as part of a roundtable discussion on tackling the plastic problem. ​ 

​We also developed comprehensive social media toolkits for senior business leaders to amplify the announcement and we’ve continued to leverage the innovation as it has rolled out across different brands. This has included helping the business manage some of the negative consumer reaction, working with consumer titles such as LadBible to generate awareness of the reasons for the change to younger audiences.​ 

​As part of our ongoing campaigning, we also amplify smaller developments to showcase CCEP’s leadership on sustainability and we have also launched Sprite’s label-less bottle trial.