A million new shoppers switch to Britain’s favourite supermarket
As Aldi’s PR agency, we have helped the brand to become Britain’s favourite supermarket, and used PR to drive new customers, footfall and sales.
We work with the Aldi in-house communications team to deliver a programme of integrated communications – promoting growth, investment, price and the quality of its products.
Together we have made Aldi the most talked about supermarket in Britain, according to YouGov BrandIndex Buzz, second only to Netflix in the all-brands ranking. We consistently generate an earned media share of voice for Aldi that’s bigger than its market share and our campaigns have delivered millions of pounds of additional sales according to Gain Theory econometric analysis.