Driving engagement and enquiries for abrdn
What does retirement mean for the thousands of people coming to the end of their current careers in 2022?
Our report for global investment experts abrdn revealed two thirds of today’s newly retired plan to continue working in some way, either by going part-time, starting a business or volunteering.
This new trend of flexi-retirement shows the conventional idea of putting your feet up isn’t on the agenda for many, partly driven by the cost-of-living crisis.
By revealing the different ways people plan to move into retirement, we generated vast amounts of media coverage, featuring real life case studies and research insights, as well as driving customer enquiries.
The campaign is a great example of the work we do for clients in the financial services sector. Get in touch if you would like to know more.