GLIL: Promoting the benefits of infrastructure investment

We were appointed by GLIL Infrastructure – the £3.6bn infrastructure investment fund backed by local government pension schemes and defined contribution workplace pension scheme NEST – in 2019, only three years after it launched and at a time when UK infrastructure investment was starting to receive significant media and government attention.

Our brief for GLIL is to raise its profile and promote the benefits of infrastructure investment through a mix of earned and owned campaign work. Each year we set out a communications campaign that supports the organisation’s corporate objectives and strategically pushes forward GLIL’s communications agenda.

The campaign has since used corporate news, proprietary research, media interviews, thought leadership and rapid response activity to secure editorial coverage in key target media. We have also created a proprietary content-based campaign, focused on a repeatable, industry-first annual research proposal surveying those at the forefront of investment in the local government pensions scheme industry.

Coverage focuses on positioning GLIL as competitive investor and a reliable partner for Local Government Pension Schemes (LGPS), demonstrating its commitment to supporting the economy, the positive impact its investments have in communities across the UK and articulate the fund’s purpose and differentiation. We are also committed to supporting its stakeholder relations, including with LGPS partners.

To date, GLIL has been covered regularly by UK national media, and infrastructure and local government trade press. It was also referenced in the Government’s Levelling Up whitepaper as an example of how private capital can help bridge the investment gap across the UK.