Lex Autolease campaign
Lex Autolease, the UK’s leading fleet management specialist, wanted to challenge the commercial vehicle funding decisions of SMEs. Together, we developed a long term, insight-driven PR campaign to support its ‘leasing revolution’ initiative.
SMEs typically buy their commercial vehicles outright, even though it often comes at a higher price than leasing — a decision largely driven by the emotional tie to the tradition of ownership.
The challenge for Lex Autolease was to create a compelling argument for leasing, using the financial benefits to ultimately change the attitudes and behaviours of SMEs.
Secured national coverage in media titles including The Times, The Scotsman and the Daily Express.
Social media activity raised awareness.
Secured expert voice pieces with targeted small business titles.
Commissioned research on the buying behaviours and perceptions of SMEs on buying vs leasing.
Developed, designed, produced research reports exploring the attitudes towards leasing and vehicle ownership, the cost and implications of owning vehicles and the drivers behind vehicle choice — all based on the insights and evidence from the research we conducted.
National and trade media sell-in of the research report.
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