Citypress

Lloyds Bank — Food and Drink report

Our client is a trusted financial partner for many manufacturers across a range of sectors. We continue to work with them to deliver research-based benchmarking reports specific to a range of sectors, with food and drink just one in the award-winning suite. The success of our integrated campaign promoting the report has revealed the market’s appetite for this calibre of insight and thought leadership.

The challenge

Lloyds Bank Commercial Banking has backed British businesses for 250 years. Its teams of consultants have the in-depth expertise needed to support companies of all size, from SMEs to multinational corporates, across the full spectrum of sectors.

The challenge was develop a new research-driven report series that leverages this expertise and examines the changes, challenges and champions of the UK’s most important manufacturing sectors — present in both print and digital formats.

The results

Attracted business and trade media coverage including with BBC News, The Times, The Herald, The Grocer, The Manufacturer, BBC Local Radio and Farmers Weekly.

The work

Commissioned research to garner relevant and meaningful insight on the challenges and opportunities facing manufacturers in the sector.

Developed research reports profiling the growth plans, investment strategies, challenges and opportunities of food and drink businesses in Britain.

Created bespoke content packages for each brand to allow for multi-channel execution — print and iPDF reports, press releases, video case studies, bank spokesperson vox pops, infographics with key research findings, and tailored social media content.

Lloyds Banking Group — food and drink report
Share this:

Want to chat about us working together?

contact us