Lloyds Bank: Helping Britain Prosper

We are the retained PR partner for Lloyds Banking Commercial Banking, contracted year after year for our expertise in business finance, our status as an award-winning, regionally-networked agency and the on-the-ground presence to help the bank connect with its customers in the local communities of Great Britain.

We operate as an extension of Lloyds Bank’s corporate affairs team, with a brief to make the bank’s Helping Britain Prosper mission meaningful, communicate its proposition in a way that resonates with myriad stakeholders and highlight its position as an on-the-ground, strategic partner to businesses of every size.

Between 2020 and 2022, our programme achieved:

Improved the bank’s reputation among stakeholders and the media that serves them. The IPSOS Business & Financial Journalists Survey shows increase of 24pp in favourability towards the bank between December 2019 and December 2022, with net advocacy reaching a 14-year high at the end of 2022.

The bank’s RepTracker, which polls business leaders, MPs, and gen-pop respondents, showed a steady and sustained improvement in reputation in the three years to Dec 2022, moving from a score of 17 in 2020 to 25.5 in 2022, exceeding the industry average and pulling ahead of all other banking competitors.

Our work was highlighted as a factor in the bank’s media relations team ranking top among UK banks in the PressChoice 2020 survey of Business and City journalists. Respondents praised the quality and relevance of stories, and the speed of delivery.