Lloyds Banking Group: Inspiring entrepreneurs to take the leap

For generations, Lloyds Bank was the go-to destination for businesses. But that wasn’t enough to woo today’s young start-ups, who want banking partners with more than scale and experience.​

​To tap into the start-up psyche, we launched the ‘Take the Leap’ campaign to unpack the psychological, emotional and financial barriers this group faced.​

​We used expert voices, case studies, combined with a multi-channel approach targeting news, broadcast and amplified via social channels including Instagram, X and LinkedIn to be seen in the right places.