Lloyds Banking Group: LGBTea Break

We run a hugely impactful paid social programme for Lloyds Banking Group, connecting them with niche audiences at scale, through highly effective targeting across LinkedIn, Instagram, Reddit, TikTok and Spotify.

Across 715 paid social campaigns to date, we have reached political stakeholders and key opinion formers from sectors including housing, sustainability and financial resilience, with Lloyds Baking Group’s ‘Helping Britain Prosper’ offer, intelligence and case studies.

Generating 14m targeted social impressions and 215,000 relevant engagements, our work has also seen us deliver content partnerships with influencers, including Andy’s Man Club founder Luke Ambler, environmental journalist Lucy Siegle and celebrities active in the LGBTQ+ community including drag queen Tia Kofi, comedian Lucy Ruffell and baker and podcaster Michael Chakraverty.​