Meadowhall: Check your domes

Our award-winning campaign saw us capitalise on an iconic Glastonbury moment to raise the profile of Yorkshire shopping centre, Meadowhall, while also supporting a vital cause in the community.

We took a Meadowhall-dome inspired outfit worn on-stage by Rotherham- born international artist, Self Esteem, and turned it into an exclusive t-shirt to be sold exclusively at the centre – helping to raise awareness and funds for national breast cancer charity, Breast Cancer Now.

Not only did our campaign drive footfall and spark an internet frenzy that took Meadowhall global, we raised money and awareness for an incredible cause.