Meaningful meetings

The UK has a problem with meaningless meetings.

We all complain about them, and they’ve generated a significant workplace productivity challenge.

Working with technology company Brother UK, we leveraged this universal and relatable issue to connect the brand with a business audience on a scale Brother hadn’t achieved for more than a decade, and in a space where hundreds of brands are competing for attention and engagement.

Our creative campaign – The Meaningful Meeting Manifesto – which included a partnership with comedian Rob Mayhew – generated a new, national conversation, culminating in a broadcast campaign moment on BBC Radio 4 rich in brand mentions, connected the brand to millions across the UK and provided our target audience with the solutions to make their meetings more meaningful.

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