Oh Baby!

A new retail experience for Mamas & Papas

Targeting first-time millennial parents, we helped to invigorate the Mamas & Papas brand after it re-engineered its in-store and online experience.

We launched a new concept store for Mamas & Papas in Battersea’s ‘nappy valley’ and encouraged top influencers to get involved through innovative social currency payments.

New collaboration collections with Tiba + Marl, Bloom and Blossom and FRAME were part of the launch and helped to generate 120 pieces of earned media and influencer endorsements.

The store launch reached almost half a million people and was featured in Mail Online, Telegraph and Harper’s Bazaar.