Oscar Meyer: Cathedral City Ready Meals

To celebrate the launch of Oscar Mayer’s new Cathedral City ready meals, in partnership with Saputo, we partnered with a range of comedy content creators on TikTok to highlight the versality of the new ranges.​

​Utilising three content creators, their videos hinged on the three core occasions where a ready meal comes in clutch; date night, late night and lunch bites. Not only did the creators focus their videos on each occasion, they also ensured content was laden with cheese puns throughout. ​

​To help persuade the audience further to try these new meals, we also launched a competition with the influencers that flowed across the brand’s social channels, too, providing people with the opportunity to get their hands on the new ready meals.