Pets at Home: Pet care expertise

We led the consumer PR and campaigns brief for Pets at Home, supporting its transition from a retailer to a specialist pet care platform. Our work spanned creative strategy, product endorsements, influencer marketing, creative news generation, store launches, supporting its purpose positioning and more.

From launching a doggy ice cream van tour to protect the nation’s pets over the hot summer months to landing a prime-time TV slot for a panel of experts on The Apprentice and supporting the business through a major rebrand, we secured 1,000s of media articles focused on elevating expertise to shift the narrative around the brand.