Puppy Love

Welcoming a new puppy into the home is one of the most exciting and rewarding experiences you can have, but it doesn’t come without its challenges. As the UK’s leading pet care specialist, our client Pets at Home is the brand at the side of new pet owners helping them every step of the way with advice, a range of services and a wealth of expertise to get them through all aspects of new pet ownership.


When Dr Alex George welcomed home his new puppy Freddie, we partnered with the UK Youth Mental Health Ambassador on a series of Instagram content to showcase the realities of owning a new puppy in all its glory and highlight the specialist support available from Pets at Home to his two million followers.


The campaign was one of Dr Alex’s most successful brand partnerships ever, resulting in high levels of engagement on his account and driving an increase in reach and followers for Pets at Home’s social channels, as well as plenty of new recruits to its exclusive VIP Puppy & Kitten Club

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