Shawbrook Bank: DI-Y Did I bother?

Working with the consumer division at challenger bank, Shawbrook, we developed a campaign to make finance less boring and more relatable to those on a mission to take on home improvement projects over the summer.​

​Working with interior designer and TV presenter Siobhan Murphy we created a mini-series of bright, emotive and educational content to bring the highs and lows of DIY projects to life with practical tips across a fully-integrated PR, social and influencer campaign. ​

​Siobhan’s engaged community of 110k DIY and interior loving Instagram followers and her presence on TV shows like the BBC’s Interior Design Masters and Channel 4’s packed lunch meant she aligned perfectly with the audience Shawbrook were looking to communicate with.

The campaign resonated with the target audience, resulting in new lead generations for the business