Silentnight: Waking the nation up to Silentnight

As Britain’s most trusted sleep brand, we raise the profile of Silentnight’s expertise when it comes to snoozing through a three-pronged strategy spanning innovative brand collaborations, authoritative advice content and creative brand campaigns.

Our most recent campaign saw us launch a search for the UK’s sleepiest city, before heading there with our bespoke sleep-o-meter machine to put their tiredness to the test and award mattresses to the sleepiest, resulting in over 100 pieces of coverage and increased brand awareness.