Strike: Showcasing a new way to sell property

Strike was the first estate agency in the UK to sell houses for free, online. Its mission? To re-write and revolutionise the estate agent model. Our role was to raise awareness of their bold digital proposition and the new brand in key regions and cities across the country. ​

​We delivered an integrated editorial and social media programme at a national and hyper-local level. This generated daily news coverage from expert advice commentary, data-led location stories and case studies of happy sellers in national and regional media. ​

​We lined up a host of national media and broadcast interviews for the CEO and product teams and used a combination of customer case studies and top-tip insight-led features with personal finance media to get people excited about ‘Free’ launching in their area. ​

​On top of this, we inserted Strike into conversations around the best way to sell your house within property press.