Unilever: Dove braid test

Dove’s research and development team wanted to convey the product benefit of a new conditioner to their brand and marketing colleagues, without the need for their standard charts, stats and lab reports. ​

​We curated a panel of influencers and content creators to demonstrate the benefit of the new conditioner on real hair, and on real people.​

​The result was five, easy-to-digest, creative videos that conveyed the science behind the product better than a forty-slide, graph-heavy PowerPoint deck ever could.​

​The approach was so successful in the UK, that it is now held up as an example of best practice across Unilever and has been replicated in various global territories.