News
Citypress appointed by First Bus London to support launch of new entity and improved stakeholder engagement
18th June 2025
First Bus London, now part of First Bus following the acquisition of RATP Dev Transit London by FirstGroup, has appointed Citypress as its communications agency.
The brief will see Citypress support the launch of the First Bus London brand, help strengthen relationships with the company’s stakeholders, including TfL, and showcase its standout credentials in terms of reliability, efficiency and sustainability.
First Bus London, one of the largest bus operators in the capital, runs routes in and around west and central London – including Route 18, the busiest in the city. It plays a vital role in delivering accessible, low-emission transport services for millions of Londoners every year.
Bill Cahill, Managing Director at First Bus London, said: “This is an exciting time for our business as we launch the First Bus London brand and continue our work to deliver safe, reliable and sustainable transport services for London.
“Citypress impressed us with their understanding of our ambitions and their expertise in brand building, corporate communications, and stakeholder and media engagement. We’re looking forward to working together to tell our story and build strong relationships with the people who matter most to our continued success.”
The win adds further momentum to Citypress’ growing portfolio in the automotive and mobility sectors. The agency’s experience includes working with leading brands such as LKQ, Keolis, Lex Autolease, Carwow Group and Continental Tyres.
Fiona Carmichael, Head of Automotive and Mobility at Citypress, said: “First Bus London is a business that combines exceptional operational performance with a clear commitment to sustainable, low-carbon transport in one of the world’s most respected public transport networks.
“It’s a fantastic addition to our mobility client roster and a brilliant opportunity to support a team that is innovating and investing to set a new standard for London bus operations. We’re excited to help bring the brand to life and strengthen its impact across the capital – with a halo effect further afield.”
