Citypress appoints innovation head to lead AI strategy

Citypress has appointed Rob Stone as Director and Head of Innovation and Digital.

Rob will help to accelerate the integration of new AI-powered technologies across the agency, developing innovative new services for clients, as well as expanding its digital marketing capabilities.

He joins from Zeno, where he was responsible for the firm’s AI and digital services. Prior to Zeno, he was a member of the management team at Pegasus, the specialist healthcare communications agency, and Omnicom-owned performance marketing agency, RAPP Worldwide.

Martin Currie, Chief Executive of Citypress, said: “Our strategic investment to deepen sector expertise alongside industry-leading creative services is helping us deliver brand-defining work for our clients.  AI can help us turbo-charge this approach, enabling our teams to deliver even more effectively and efficiently for our partners.

“As more brands look to integrate AI into their marcomms output, they are turning to their agency partners for advice. Rob’s arrival will help us develop the right strategy and plan for the agency and our clients as the technology and tools advance, whilst helping us expand the culture of innovation across the business for the benefit of colleagues and clients alike.

Rob Stone said: “Like any new technology, AI needs a thoughtful implementation strategy to ensure clients and colleagues reap the benefits. Citypress has already started this journey and I’m excited to accelerate this across the agency, as well as sharing my experience with the industry-leading brands the agency partners.”