Far East Consortium partners with Citypress
2nd June 2021
Global investor and developer Far East Consortium (FEC) has appointed Citypress as the lead communications advisor on its £4bn Victoria North project in Manchester following a competitive pitch.
Our brief spans corporate reputation, community engagement, placemaking and sales support across FEC’s growing Manchester portfolio, which includes Victoria North and MeadowSide.
The Victoria North project is part of a 15-year joint venture with Manchester City Council to deliver tens of thousands of new homes, public parks and community amenities across seven neighbourhoods to the north of the city centre. It is Manchester’s largest ever regeneration project.
We will be executing a series of set-piece creative campaigns to support both the launch of new developments, the creation of new neighbourhoods and public consultation exercises.
Andrew Bradley-Nixon, sales and marketing director at FEC, said: “Victoria North is a multifaceted, complex and diverse project that requires a broad range of communications support. We wanted to work with a single agency partner who could advise us across the piece and bring different specialisms into play as and when we need them.
“The ideas presented to us by Citypress were really exciting and showed an appreciation for the importance of community to our plans. We’re a locally-based team that’s passionate about the city’s future and this was front and centre in their thinking.”
Ricky Ambury, director at Citypress, added: “Working with FEC gives us the opportunity to draw on our deep property sector expertise from both our corporate and consumer teams, while delivering purpose-driven campaigns that will help FEC to make a difference to Manchester communities.
“Words like ‘landmark’ are bandied about in property far too often, but the scale and ambition of Victoria North places it among the most significant regeneration projects in Europe today. It’s a real privilege to be supporting it.”
FEC is the latest real estate client to appoint Citypress. We also advise Bruntwood, LCR, Aster and SCAPE.