Housesimple appoints Citypress

Housesimple, the UK’s 5th largest single brand estate agent, has appointed us across a PR, social and content brief to support the national roll-out of its new ‘sell your home for free’ service.

It’s the first major estate agent to offer all the usual support people get from a high street agent for free, such as valuations, site listings and ‘for sale’ signs.

It generates its revenue by providing support services to buyers, including mortgage brokering, conveyancing and insurance advice.

The company is backed by investors including Sir Charles Dunstone, founder of The Carphone Warehouse.

Theo Hildebrand at Housesimple said: “We’re disrupting a very traditional market and needed a partner with bold, creative ideas to help us drive awareness, consideration and trust. Citypress challenged us with their insights and approach, and have developed a plan that we’re confident will help us achieve our ambition.”