Marianne Morgan joins International Board for Comms Measurement
From this month, Marianne will take over as Chair of the European Chapter in a two year tenure that will see her champion measurement best-practice and support careers in the media measurement sector.
AMEC — the driving force behind the Barcelona Principles — is the global body governing measurement best-practice across the communications sector and has members in more than 86 countries worldwide.
Marianne says: “I have first-hand experience of growing an agency measurement practice from the ground-up and I am keen to use this to benefit other agencies and the wider measurement sector. I am looking forward to supporting AMEC in raising the credibility of PR measurement by showing the diversity of its applications and recruiting the next generation of measurement champions.”
Citypress’ Research and Analytics team was named Small Research and Evaluation Team of the Year by AMEC in 2019.