Pets at Home Group appoints Citypress

Pets at Home Group, the UK’s leading pet care business, has appointed Citypress as its retained consumer PR partner following a competitive tender process.

Citypress will be working with Pets at Home Group to bring its ‘We’re Better with Pets’ brand purpose to life through creative campaigns, press office, store openings and promoting its corporate responsibility activity.

The work will focus on celebrating our bond with pets, empowering owners, and promoting use of the Pets at Home Group family of services, including Vets4Pets and The Groom Room.

Jenny Jones, Marketing Manager at Pets at Home Group, said: “We have huge ambition for our brand to be even closer to pet owners by providing all of the products, care and services they need, alongside being a leading national voice on pet care. As our new consumer PR partner, Citypress has a deep understanding of our business and sector, along with the creativity and ideas that will engage our customers.”

Victoria Bridge, Director at Citypress, said: “Pets have been such a huge support to so many of us during the pandemic and so celebrating the bond between pets and their owners feels more relevant than ever. We are excited to work with Pets at Home Group and to help bring their brand purpose to life.”

Citypress is one of the leading independent PR and social agencies in the UK and earlier this year became employee owned. It works with brands including Aldi, Coca-Cola, British Land, Sykes Holiday Cottages and Mamas & Papas. The agency is one of the leading employers in the sector. It has featured in The Sunday Times Top 100 Best Companies list for four years and is the most-awarded agency in the PRWeek Best Places to Work awards.