Services
Social Media
Our award-winning social media team combines social strategists, videographers, designers, influencer managers, organic and paid specialists, and community managers.
We create campaigns that drive conversation and engagement across channels for some of the country’s most respected companies and brands.
With expertise across sectors, our social media teams help clients cut through the noise to build communities and engagement.
Our services include:
Social media strategy
We work with brands to develop social media strategies that deliver against their commercial, marketing and communications needs.
Our integrated team creates clear, future-proofed and impactful social strategies grounded in insights and behavioural science and measured with tangible and meaningful KPIs. These include content strategies, tone of voice and social editorial plans.
Social media content development
Our social media specialists work with our in-house studio of designers, motion animators, content creators and copywriters to develop innovative, social-first campaigns and quick-fire content.
From always-on programmes to rapid reactive content that taps into the cultural zeitgeist, we design programmes that suit your needs and budget.
Social media paid advertising
We plan, build and manage social media advertising campaigns across all platforms for all types of campaigns – lead generation, brand-building, traffic-driving and sales – and across all social media platforms.
We’ll work with your teams to help build detailed audience targeting plans and testing frameworks, optimising regularly to ensure your activity is a success.
Social media analytics
Using platform analytics, Google Analytics and best-in-class social listening tools, we develop robust KPI recommendations and accurate, insightful analysis that help prove the effectiveness and value of social media programmes.
Our comprehensive paid social reporting digs deep into insights to allow continual improvement and responsive campaign management.
Social community management
Our team are experts in using third-party social media management tools and in-platform features to schedule content and monitor responses.
We can monitor, manage and respond to in-bound service queries, working closely with your team and escalating where needed. We’ll also identify micro-opportunities to proactively engage with your community whether that’s celebrating user-generated content or reacting to content you’ve been tagged in.
Social media crisis management
We deliver crisis scenario training, processes and a traffic light grading system to help teams identify emerging issues and be response ready.
In the event of a major incident, our team provides crisis counsel, material development and social listening to become a comprehensive extension of our clients’ teams. A 24/7 crisis community management team monitors and responds to conversations in real-time.
Social media training
We provide social media training for in-house teams to increase knowledge of and confidence with social media.
From LinkedIn sales and thought leadership to best practice organic and paid social media strategy development, we deliver training at all levels.