Social Media

Social media is changing constantly but with change, comes opportunity.

We offer the full package of social media agency services from strategy and creative content creation, to paid advertising and community management.

Social media strategy

We work with brands to understand their business, communications and marketing goals and challenges and identify opportunities for social media to support these. We create clear, future-proofed and impactful social strategies grounded in insights and behavioural science and measured with tangible and meaningful KPIs. These include content strategies, tone of voice and social editorial plans.

Social media content development

Our social specialists work with our in-house studio of designers, motion animators, content creators and copywriters to develop innovative, social-first content concepts and bring them to life (including photography, illustration, video and animation). We can generate and execute big branded campaign moments to always-on content programmes to suit your needs and budget.

Social media paid advertising

We plan, build and manage social media advertising campaigns across all platforms – creating thoughtful audience targeting plans, developing ad formats to meet business objectives, optimisations and testing frameworks as well as comprehensive reporting on results. Campaigns can include brand-building, awareness, lead generation or traffic-driving.

Social media analytics

Using platform analytics, Google Analytics and best-in-class social listening tools, and in line with international measurement standards, we develop robust KPI recommendations and accurate, insightful analysis that helps proves the effectiveness and value of social media programmes.

Social community management

Using in-platform and community management software, we schedule content, respond to comments, queries and customer service issues, and identify both risk and proactive opportunities to build communities around brands.

Social media crisis management

We deliver crisis scenario training, processes and a traffic light grading system to help teams identify potential crises and be response-ready. In the event of a crisis, our team of social specialists can provide crisis counsel, social Q&As and statements, alongside switching on social listening to track conversation as they happen. A 24/7 crisis community management team will monitor and respond to conversations in real-time. This can also include social advertising to ensure the right messages reach the appropriate audience in the event of a crisis.

Social media training

We provide social media training for in-house teams to increase knowledge of and confidence with social media. From LinkedIn sales and thought leadership to best practice social media and advertising, we deliver training at all levels.