Graham & Brown: Edible Wallpaper

As part of International Wallpaper Week for Graham & Brown, we hosted influencers and journalists at London’s first wallpaper-inspired restaurant, where experimental chef Pedro Passinhas created a unique seven-course tasting menu.

Launched alongside a specially-commissioned couture wallpaper collection by Julien Macdonald during London Fashion Week, we generated media coverage across BBC Breakfast, The Sun, Daily Mail, Closer, Hello and Radio 5 Live.

The campaign resulted in the most successful week of online trading in Graham & Brown history.