The influencer landscape is vast and varied. With up to 50% of all purchasing decisions influenced by word-of-mouth, the role of influencer marketing is of growing importance in a marketer’s toolbox. We offer a range of influencer marketing services.
We work closely with brands to clearly define the role of influencers in a programme, layering audience, brand and market insight with creativity to create influencer strategies that are designed for maximum impact.
Identification and selection
We help clients find the right influencers to work with by using a rigorous selection process that assesses an influencers match to the campaign and brand – our ‘Match Score’ – and risk. By combining quantitative and qualitative analysis in our selection process, our influencer recommendations are backed by research.
We have lots of experience working with influencers and we know that successful influencer partnerships require a personalised approach. We can support you throughout the whole process from contract negotiations, briefings, collaboration on content and ensuring quality and timely content delivery.
We provide campaign reports to demonstrate the effectiveness of influencer activity, considering a range of digital measurement metrics.